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One app link for your bio, emails and campaigns

OneLink combines your app’s store listings and website behind one short link. Share the same address across your online channels, and QR Code AI selects a destination based on the visitor’s device.

Send visitors to the matching app store

Connect your App Store listing for iPhone and your Google Play listing for Android. Visitors follow the same link to the store you have added for their device, without choosing a store first.

Give other visitors a useful next step

Add a website for desktop visitors and people without a matching store link. Use it to introduce your app, explain which platforms it supports or offer another way to explore your content.

Google PlayUnavailableUse website Android visitor

One app, one link to share everywhere

The fictional City Walks example shows how one campaign link can serve iPhone, Android and desktop visitors, including when a store listing is missing.

One link for iPhone, Android and desktop

Share the City Walks link in a travel newsletter, social profile or message. With all three destinations added, iPhone visitors reach the App Store, Android visitors reach Google Play and desktop visitors reach the City Walks website.

go.example.com/walks connects to the City Walks website and matching App Store and Google Play listings.

Use your website when a store is missing

If your app is available on iPhone but not Android, add its website as a fallback. Android visitors can explore your app and its supported platforms on the web instead of reaching an unavailable Google Play listing.

An Android visitor follows the City Walks link to its website, while the Google Play destination is dimmed.

Update destinations without replacing your shared link

Keep the same short address in your emails, messages and social profiles when a store listing or website changes. Edit the destination and save your Smart Link to send future visitors to the updated address.

For posters and packaging, create an app download QR code. A QR code gives someone a way to reach app destinations by scanning instead of tapping a link.

QR Code AI in numbers

Share your app download link with QR Code AI, a platform used by 500,000 people across more than 200 countries.

Smart Links created

4M

Users

500K

Countries represented

200+

App download link questions

Destinations, platform fallback and click measurement

OneLink combines your app’s App Store, Google Play and website destinations into one short link. QR Code AI selects an available destination for the visitor’s device. In the editor, OneLink uses the App Store / Play Store Smart Link type; basic platform routing does not require Destination Rules.

At least one valid destination is enough. Provide the store listings that exist for your app and, when useful, a web page for other visitors. All three fields are optional individually, but the setup must include a valid iOS store, Android store or web destination.

Desktop visitors go to the website you added. When a visitor has no matching store link, the fallback is your website or another available store. With only an iOS store link and no website, Android and desktop visitors therefore reach that listing; it does not make the iOS app installable on Android. Optional Destination Rules can override delivery. When no rule matches, normal platform routing and fallback apply.

Edit the store or website destination and save your Smart Link. Future visitors can keep using the same short address, so you do not need to replace it in each campaign. Check the saved link after changing or removing a destination.

OneLink records counted Smart Link clicks and their supported context. A visit to a store listing is not evidence of an installation, and these reports do not provide an install conversion rate. Use separate app or store reporting for outcomes after the redirect.

An app download link is clicked and routes to an available store or web destination. A deep link attempts to open compatible content inside a native app and retains a web fallback. A QR code is scanned to reach its destination, which makes it useful on physical material.

Free creation allows three Smart Links per personal account and separately per non-Premium Workspace. The seven-day trial starts with the first QR code or Smart Link creation in that scope, or with the first eligible scan or click if an existing code or link has not started that trial. After seven consecutive days, Premium is required in that scope for continued use of the affected managed destinations. Without Premium, visitors to those destinations see a deactivated page after the trial.